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OPPO Announces Commitment to Making AI Phones Accessible to Everyone

SteveKimathiJune 11, 20241 Mins read229

OPPO has unveiled its commitment to making AI phones accessible to everyone while pointing out the full-stack technological revolution and ecosystem restructuring of AI phones in the future. Further to this, OPPO also shared a glimpse of the smarter and more convenient life set to arrive via AI phones with industry partners from Google, MediaTek, and IDC.

With their large global reach, advanced connectivity, and multimodal capabilities, smartphones are well-positioned as the most important personal AI device. Despite the ubiquity of smartphones, however, OPPO believes that AI should not remain exclusive to just flagship phones and selected users but should instead be accessible to more users worldwide.

With our relentless efforts and commitment, OPPO aims to make AI phones accessible to everyone. For the first time in the industry, OPPO is bringing generative AI to all product lines. By the end of this year, we expect to bring generative AI features to about 50 million users.
Billy Zhang, President of Overseas MKT, Sales and Service at OPPO

In partnership with Google, OPPO’s Reno12 series and the next-generation Find X Flagship will feature the Google Gemini family LLMs, bringing OPPO users even more innovative and convenient AI features such as AI Toolbox including AI Writer and AI Recording Summary features.

In collaboration with MediaTek, both parties are tuning chips to enhance chip storage and computational efficiency on future OPPO flagship models. Through its partnership with Microsoft, the next-generation OPPO phones will be equipped with Microsoft capabilities to bring a more efficient, accurate, and natural voice and text conversion experience and improved connectivity between desktop AI and phones.

Regarding productivity, with the combination of LLMs and technologies such as fast transcription, users can process more information and enjoy real-time translation. At the same time, cross-device collaboration between desktop AI and phones has led to further improvements in productivity.

On the creative side, photo editing and personalized creation have also been revolutionized through multimodal generation and motion generation technologies. For instance, the OPPO AI Eraser feature helps users remove unwanted objects seamlessly and generate missing content.

At the same time, multimodal technology helps users easily generate creative visual and text content on social media. The transition from smartphones to AI phones will be a long-term evolution that continuously transforms the mobile experience.