Jiji launches Jiji Academy A free “Zero to Profit” business course to empower young Entrepreneurs

Jiji, has launched a free online course at the Mt. Kenya University in Kenya. The course is meant to help young Kenyans turn business ideas into profitable ventures. Titled “Zero to Profit: The Essentials of Business Building,” the course is tailored for side hustlers, aspiring entrepreneurs, and small business owners looking to grow sustainably in today’s fast-evolving digital economy.

The official launch of Jiji Academy took place at Mount Kenya University, Thika, marking the start of a partnership between Jiji and MKU to drive uptake of the course among students and the wider youth community. The collaboration will be coordinated through the Office of the Academic Director.

At Jiji, our mission has always been to empower people by creating opportunities, not just through our platform, but through meaningful initiatives that address real challenges.
We see the struggles millions of young Kenyans face in building a stable and fulfilling future. We also see the drive, ambition, and untapped potential in them. What’s often missing is access to the right knowledge, and that’s where Jiji Academy comes in.

Maureen Naliaka, PR & Marketing
Manager at Jiji Kenya

“Zero to Profit” offers a comprehensive business toolkit. It guides learners through selecting profitable niches, sourcing reliable suppliers, understanding pricing strategies, and leveraging branding and marketing for growth. It also includes modules on taxation, safe delivery practices, fraud prevention, and long-term customer retention.
Learners who complete the course successfully will receive:
● A certificate of knowledge
● A free Boost Package to kickstart their business journey on Jiji

The course is now live and free for all interested learners. Visit https://jiji.academy/ to register and start learning today.