Safaricom’s M-PESA Hits 34 Million Customers in Kenya

M-PESA, which turns 18 in March 2025, hit 34 million subscribers in November in the Kenyan market. With a vast network of over 300,000 agents nationwide, ensuring that even remote areas have access to financial services, the platform plays a significant role in Kenya’s economic growth.

The platform supports over 1.5M micro, small, medium, and large enterprises through its merchant payment options. Most recently Safaricom acquired an insurance intermediary license partnering with various insurance providers to offer comprehensive insurance solutions to its customers via M-PESA.

Through strategic partnerships with other institutions, M-PESA has broadened its reach and enhanced its value proposition. The Daraja platform allows businesses to secure seamless integrations of their websites, mobile apps, and point-of-sale systems to M-PESA through Application Programming Interfaces (APIs). This has accelerated innovation creating a robust developer community of over 90k supporting over 40k integrations.

In October this year, M-PESA launched M-PESA Ratiba, a first-of-its-kind mobile money standing order solution. The solution achieved over 1M opt-ins in just a month enabling over 260k transactions. M-PESA Ratiba is an innovative feature that is revolutionizing utility and bill payments allowing customers to automatically transfer funds from their M-PESA wallets on a weekly, monthly, and yearly to other persons or settle recurring bills or subscriptions.