Jiji named E-commerce platform of the year at the Digitally Fit Awards 2024

Jiji, Kenya’s online marketplace, has been named the 2024 Best E-commerce platform of the year. They received the prestigious “Business of the Year: Creating an Impact Online” award at the esteemed Digitally Fit Awards ceremony.

Since starting its Kenya operations in 2019, Jiji has quickly become one of the most popular online shopping platforms across the country with over 4 million users visiting the platform monthly.

According to the International Trade Administration, revenue in the e-commerce market in Kenya is projected to reach $900m in 2024, with the number of users expected to reach 12.26 million.

Awarded “Best E-commerce Mobile App of the Year” in 2023, Jiji continues to stand out as the go-to choice for online shopping. Its user-friendly platform, a wide variety of products, and exceptional customer focus made it a top e-commerce platform in this year’s category.