Realme officially confirms strategic upgrades on C Series with a new positioning

Realme has just confirmed strategic upgrades on C Series. Realme has positioned its C Series as” A champion of the segment,” aiming to create “a champion phone that everyone can afford.” With strategic upgrades, the new C Series will achieve segment-leading tech with a focus on image, storage, charging, and design.

According to feedbacks from C Series users, Realme found that there are about 70% of users want larger storage, 56% want a better camera and 50% need faster charging. Therefore, Realme will make efforts in three areas: To deliver a camera with higher pixels, in addition to larger storage space and faster charging, for an improved all-around user experience.

Besides, Realme keeps “Dare to Leap” in mind, aiming to deliver a user experience beyond all expectations with more leap-forward features on C Series. With this, Realme is to adhere to bringing bold and high-end industrial designs to C-Series products, surpassing all other phone designs in segment.

The company earlier had rolled out the “SPIRE strategy” on GT Series and Number Series. Now it will incorporate its C Series into the “SPIRE strategy,” showing their determination of redefining the entry-level phone through making C Series a product line with flagship standard.

The “SPIRE strategy” illustrates that the product will lead with one major leap-forward technology, which will be the spire of Realme product tower and it will also be supported with superior design, performance, and experience which is the stable foundation of this tower. Realme believes that entry-level phones do not mean the trade-off and degradation of specs, and promises to keep bringing segment-leading features that exceed users’ expectations, raising the benchmark of the entry-level phone market.

With strategic upgrades on C Series, Realme is to bring more amazing products with more segment-leading features. The new upgraded C Series sees to the goal of being the best choice in segment, and realme illustrates that the “C” is for Champion and C Series is “a champion of the segment.” Moreover, Realme promotes a concept of “Everyone is a champion in life.” By providing segment-leading entry-level smartphones, Realme aims to enable the young around the world to enjoy their champion experience in every moment and grow up with them.