Samsung unveiled the Galaxy S25 Ultra, Galaxy S25+, and Galaxy S25, marking a significant leap in mobile technology. With the introduction of multimodal AI capabilities, the Galaxy S25 series positions itself as a transformative “AI companion” designed to enhance user experience through personalized and context-aware features.
Revolutionary AI Technology Meets Cutting-Edge Hardware
At the Galaxy S25 series’s core is the customized Snapdragon® 8 Elite Mobile Platform for Galaxy, delivering unparalleled on-device AI processing power and advanced camera functionality through the next-generation ProVisual Engine. According to Anthony Hutia, Head of Mobile Experience at Samsung Electronics East Africa, the S25 series represents a “convergence of groundbreaking AI research and cutting-edge hardware” aimed at revolutionizing how users interact with technology.
Key Features: Intuitive AI and Enhanced User Experience
The Galaxy S25 series introduces One UI 7, emphasizing natural and personalized interactions. AI agents interpret text, speech, images, and videos to offer seamless, context-aware suggestions. Enhanced search capabilities, integrated productivity tools, and new creative features like Drawing Assist and Writing Assist redefine user interaction.
The series also includes the Gemini assistant, which facilitates cross-platform actions across Samsung, Google, and third-party apps. For example, users can find sports schedules and instantly add them to Samsung Calendar with a single command.
Focus on Privacy and Security
Samsung emphasizes privacy with the Galaxy S25’s Personal Data Engine, which processes data on-device to create tailored experiences without compromising user security. Knox Vault and post-quantum cryptography further safeguard sensitive information against emerging threats.
Performance and Durability
Powered by the Snapdragon® 8 Elite for Galaxy, the S25 series offers a 40% improvement in AI processing and enhanced thermal efficiency. Its durability is reinforced by Corning® Gorilla® Armor 2 and a titanium frame. Additionally, Samsung advances sustainability by incorporating recycled materials, including cobalt in batteries, contributing to a circular economy.
Advanced Camera and Content Creation
With a 50MP ultrawide sensor, 10-bit HDR recording, and advanced AI-driven tools, the Galaxy S25 series elevates mobile photography and videography. Features such as Audio Eraser and Virtual Aperture bring professional-grade editing capabilities to smartphones, while enhancements like Galaxy Log offer precise color grading for cinematic content.
Sustainability and Longevity
The Galaxy S25 series includes seven years of OS upgrades and security updates, ensuring long-term performance. Samsung’s commitment to sustainability extends to its manufacturing process, which incorporates recycled materials in device components and packaging.
Local Pricing and Availability
The Galaxy S25 Ultra is priced at KES 188,400 (12+512GB) and KES 172,800 (12+256GB) with the available colours being Titanium Silverblue, Titanium Black, Titanium Whitesilver, and Titanium Gray. The Galaxy S25+ starts at KES 147,800 (12+512GB) and KES 132,000 (12+256GB), while the Galaxy S25 is available at KES 116,200 (8+256GB) and KES 108,300 (8+128GB). The S25 and S25+ offer Navy, Silver Shadow, Icy Blue, and Mint colors. Pre-orders run from January 23 to February 16 at authorized Samsung stores and e-commerce platforms, with incentives such as double storage upgrades, KES 5,000 cashback with Loop, and a Jambojet free return ticket.
Tech Specs
| Feature | Galaxy S25 Ultra | Galaxy S25+ | Galaxy S25 |
|---|---|---|---|
| Display | 6.9-inch QHD+ Dynamic AMOLED 2X, 120Hz | 6.7-inch QHD+ Dynamic AMOLED 2X, 120Hz | 6.2-inch FHD+ Dynamic AMOLED 2X, 120Hz |
| Colours | Titanium Silverblue Titanium Black Titanium Whitesilver Titanium Gray | Navy, Silver Shadow, Icy Blue, and Mint | Navy, Silver Shadow, Icy Blue, and Mint |
| Dimensions & Weight | 77.6 x 162.8 x 8.2mm, 218g | 75.8 x 158.4 x 7.3mm, 190g | 70.5 x 146.9 x 7.2mm, 162g |
| Camera | – 50MP Ultra-Wide (F1.9, FOV 120˚) | – 12MP Ultra-Wide (F2.2, FOV 120˚) | – 12MP Ultra-Wide (F2.2, FOV 120˚) |
| – 200MP Wide (OIS F1.7, FOV 85˚) | – 50MP Wide (OIS F1.8, FOV 85˚) | – 50MP Wide (OIS F1.8, FOV 85˚) | |
| – 50MP Telephoto (5x Optical Zoom, OIS F3.4, FOV 22˚) | – 10MP Telephoto (3x Optical Zoom, OIS F2.4, FOV 36˚) | – 10MP Telephoto (3x Optical Zoom, OIS F2.4, FOV 36˚) | |
| – 10MP Telephoto (3x Optical Zoom, OIS F2.4, FOV 36˚) | – 12MP Front Camera (F2.2, FOV 80˚) | – 12MP Front Camera (F2.2, FOV 80˚) | |
| – 12MP Front Camera (F2.2, FOV 80˚) | |||
| Memory & Storage | 12GB + 1TB, 512GB, or 256GB | 12GB + 512GB or 256GB | 12GB + 512GB, 256GB, or 128GB |
| Battery | 5,000mAh | 4,900mAh | 4,000mAh |
| Charging | – Wired: Up to 65% in 30 mins (45W Adapter) | – Wired: Up to 65% in 30 mins (45W Adapter) | – Wired: Up to 50% in 30 mins (25W Adapter) |
| – Fast Wireless Charging 2.0 | – Fast Wireless Charging 2.0 | – Fast Wireless Charging 2.0 | |
| – Wireless PowerShare | – Wireless PowerShare | – Wireless PowerShare | |
| OS | Android 15, One UI 7 | Android 15, One UI 7 | Android 15, One UI 7 |
| Network & Connectivity | 5G, LTE, Wi-Fi 7, Bluetooth v5.4 | 5G, LTE, Wi-Fi 7, Bluetooth v5.4 | 5G, LTE, Wi-Fi 7, Bluetooth v5.4 |
| Water Resistance | IP68 | IP68 | IP68 |
| Pricing | KES 188,400 (12+512GB) KES 172,800 (12+256GB) | KES 147,800 (12+512GB) KES 132,000 (12+256GB) | KES 116,200 (8+256GB) KES 108,300 (8+128GB) |
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